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Business operation structure
The structure has a executive director Paul Polman, non-executive directors (Michael Treschow, Professor Genevieve Berger, Malcolm Rifkind, Ann Fudge, Kees J. Storm, Byron E. Grote, Louise Fresco, Charles E. Golden, Hixonia Nyasulu, Paul Walsh, Jeroen van der Veer, Sunil Bharti Mittal), unilever executive and the senior corporate officers. The managerial class in the unilever which oversee the daily operation is comprised of the group chief executive officer who is responsible for all the existing regional companies.
The president is also termed as category president and is responsible for the generation of category strategies, innovative tasks and brand improvement. there are also other official who work at overall levels who include the finance and information technology;Jean-Marc Huet, human resource; Doug Baillie, marketing; Keith Weed, research and development; Professor Geneviève Berger and the chief supply chain officers; Pier Luigi Sigismondi.
There are also regional presidents; Jan Zijderverld, Western Europe, Harish Manwani Asia, Africa, Central & Eastern Europe and Dave Lewis, America. They are responsible for deploying of brands, innovating new skills and getting customers in their respective regions. The management ensures that the unilever objectives are attained. They include driving the volume growth the brands to the top of the market, creating a sustainable and consistent operation margin and a significant cash flow in the company. In 2010 the company managed to achieve a sale growth of 4.1 % and a cash flow of 3.4 billion Euros. The unilever corporate structure is illustrated below.
The brands that give the company competition are also internationally recognised they include brands like the Procter & Gamble and the Nestle. The brands that cause competition at local levels include Mars, Inc., S.C. Johnson & Son, Henkel, General Meals, Conagra, Reckitt Benckiser, Danone and PepsiCo. These companies are also specialised in producing products similar in function with those of unilever making it very competitive to retain a customer.
Products and services
The company produces several types of foods which are consumed all over the world. The company’s success is based on their ability to know what people want to eat and how to present it. In their research and development centres they also test the quality of their products to ensure it is of high nutritional value and safe for consumption. Most common brands include the following; becel & flora, bertolli, heartbrand, knorr, slim fast, blue band & rama, Hellmann’s & Amora and Lipton.
Home care supplies
These products have penetrated many homes and they are being used by over two billion individuals every day. The products have tested and proofed for home use to avoid having toxic products. They include omo, sunlight, radiant, cif, domestos, surf and comfort.
Personal care items
These are many they include rexona, Vaseline, lifebuoy, sun silk, signal & close-up, tigi, dove, ponds, axe and lux. Other products closely related to personal care are the beauty, health & hygiene items.
The company does not specialize in providing services but there are cases where services are provided to cater for the market. They carry out seminars which educate people on how to avoid things like breast cancer through use of substandard products; they teach people how to style up for different occasions and general healthy eating habits. Apart from providing service for product market the company has been involved in several environmental conservation activities. The company has made its responsibility to ensure that all its raw materials are obtained in a sustainable manner. The company has also reduced the carbon foot print of each of their products and providing quality and affordable products for the whole family health. It has also eliminated the animal testing program which was widely being used to test products before release into the market.
The company has several measures to estimate the depreciation value at the end of every financial year. The company uses the straight line method to calculate its depreciation. Some of the assets’ estimated useful lives are free hold structures are 40 years, plant and equipment have 2-20 years, automobiles are 3-6 years and lease held land has a life time of usefulness. The company has a record of intangible assets worthy seventeen million Euros and the tangible assets are well over two hundred and ninety one million Euros.
Future of unilever
The overview of the statement shows an upward trend in all the business transactions. The company is doing exceptionally well and the business will be doing well in the future if the good business management is maintained. The company has also registered an improvement in the market share. A diagrammatic representation of the overview of the 2010 annual report.