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Production and marketing of music began with the traditional mode that incorporated an ordinary chain and technology. The mode used local producers and distributors who manufactured and distributed music to consumers amid their own protection from piracy and illegal access. The subscription mode of sale based on the internet replaced the traditional mode with the use of the advantages that the internet portrays. However, recent research shows that the disadvantages brought by the introduction of subscription mode makes it a less perfect match of the advantageous traditional mode of selling. Technology keeps on changing and makes people to believe that the positive impacts of the subscription mode are forthcoming. It is vital for an analysis to be done on the positives and negatives of the two models of selling to determine the most stable and reliable form. To enable this conclusion, an argumentative and comparative that analyses the two modes puts consumers, artists and investors in a position to have their choice. Upon the competition of an in-depth analysis, this paper presents the facts that put the traditional mode at par as compared to the online subscription mode of selling music.
Subscription based streaming music services took the advantages of the internet and tried to outshine the traditional mode of selling music through audio compact discs and visual, optical disc storage formats. However, the disadvantages presented by the online sale of music through subscriptions are numerous thus making the move ineffective and uneconomical as compared to the tradition mode of selling. This, paper portrays this details in depth and shows that, indeed; subscription based music model does not match traditional music sales as a replacement.
The chain of the traditional mode of sale is less complex and efficient. It starts with the artist who harbours the original idea of the music. The artists compose the lyrics and have the rights of any form of interpretation of the music. The artist may then choose to work with other performers who interprets the song and helps in the performance and presentation of the song. Upon the composition of the song, the artist performers seek the services of the publishers. The publisher identifies and collects appropriate royalties keeping in mind the interests of the composer. The music undergoes a publication or production stage. The labels come in at this stage. Labels are responsible for identifying of new talents and giving them the limelight through marketing and financial assistance. They also manage the selling list of their composers thus acting as their personal managers. In the position, of the manger, the labels advice and direct artists on the music that fit their style and give the artists marketing strategies they can use to sell their music. They then take the initiative of promoting the music through media and organize for public rallies and presentations in recreation institutions. Their final attempt is the push of music to direct retail sellers thus placing the music on the limelight in a short time. The labels may opt to use various chains to ensure that their composers’ music get the market. The chain may involve manufactures who monitor the stock volume of the compact discs and physically manufacture the CD to sustain the demand. Distributors manage the bulk transportation process and deliver the CD’s to Retailer. Retailers are either larger scale stores or small scale shops and music clubs. They sell the music to consumers who enjoy the music on televisions, radios and other compatible gadgets available. This chain ensures the composer gets his profits by selling the music directly to consumers through a clear chain (Dubber 2).
The online subscription mode of sales involves an internet based chain to produce and sell music to its potential customers. The chain involves content providers who provide the digital content encompassing music along with other materials such as photos and video clips. The Service Providers act as the warehouse of the chain. They provide a network based space to store large volumes of music for its clients and format the music into various encoding forms. Then the security department comes in and controls the copyrights of the composer. It prevents illegal copying and reproduction of music without permits to safeguard the interest of the composers. Next in the chain are packagers and distributors. The packagers assemble songs and sort them with their artists. This ensures that consumers who want tracks for certain artists are easily satisfied by the bundle packaged. The online distributors then send the music bundles to internet retailers and consumers (Dubber 1).